Well I'm glad I farmed Big Boy for epics while I did. Seeing him cough up only 1 item instead of 2 now is a joke.
Also, what's with this terrible philosophy of 'less is more'? How does opening a single item feel any good? Especially when gold boxes used to throw out 5 items at a time?
The shop is psychologically ineffective at providing that 'loot explosion' feeling. Obviously 75 token for 1 possibly epic possibly legendary item is overpriced as hell, but it's a problem that there is only that 1 box available.
I have a pretty good idea why they did this too. They looked at their metrics of the old ways and they saw that:
'Wow, we offer many different boxes (silver, gold, mythic, ultra mythic) but people aren't buying them, they always keep buying 1 of them 90% of the time and ignore the rest. I know, we'll be smart and just offer 1 box because people only buy 1 type of box anyways, genious!'
That was the wrong conclusion to make. That freedom of choice, even if it wasn't being invoked, made players feel like they were making decisions. What's the shopping term for it... when you place an obviously inferior item next to another item to make the main item more attractive and also make people feel they made a good decision? Illusion of choice? something like that.
Anyways that illusion of choice, and the real options of choice, is important in these F2P games, because those are the things that make people open up their wallets more. Like having sales and special limited time offers, both of which seem to have also been erased from the new Super Mechs.